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Hyperbolic discounting | ![]() |
In behavioral economics, hyperbolic discounting refers to the empirical finding that people generally prefer smaller payoffs to larger payoffs when the smaller payoffs come sooner in time than the larger; when all the payoffs are either distant or proximal in time, people tend to prefer the larger. The phenomenon of hyperbolic discounting was first discovered and the term first used by Richard Herrnstein in experiments involving pigeons and food (Chung and Herrnstein, 1967) and later reproduced with human subjects.
For instance, when offered the choice between $50 now and $100 a year from now, most people will choose the immediate $50. However, given the choice between $50 in five years or $100 in six years most people will choose $100 in six years. In addition, given the choice between $50 today or $100 tomorrow, most people will choose $100 tomorrow.
The functional equation for hyperbolic discounting is as follows: v = V / (1 + kD)
(source: Hyperbolic discounting. (2006, September 6). In Wikipedia, The Free Encyclopedia. Retrieved 20:08, November 20, 2006, from http://en.wikipedia.org/w/index.php?title=Hyperbolic_discounting&oldid=74058441)
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